Having a call tracking system is an important way to increase ROI, customer engagement, and improve measurements. However, some companies remain unaware of it. The basic concept is that potential customers receive different contact information based on their point of origination. Traditional call tracking does have some drawbacks, including a company’s limited ability to create ads and lack of in-depth tools to analyze calls.
Overcome the Limits of Traditional Call Tracking Systems with Call Sumo
Our enhanced call tracking software allows you to tap into the enormous base of knowledge in every phone call. You can expect to enjoy the following five benefits when you enable Call Sumo tracking software at your company:
2. Better efficiency at routing calls to in-house operators who can handle the customer’s request: A system like Call Sumo is essential to help companies optimize workflows and resources. Combining call tracking and highly specific telephone numbers means that prospective customers quickly reach an in-house expert who can help them. This eliminates the frustration of multiple call transfers and makes it more likely the customer will follow through with a purchase.
3. Decide which aspects of a phone call to measure: Your company’s unique call metrics may not be relevant for someone else. With Call Sumo, you decide which metrics to track and how to use the information. For example, you can choose to track where the caller initiated from, the information he or she is seeking, wait time, length of the call, and actions the caller took after the call.
5. Better return on investment: Call Sumo provides your company with critical insights into the performance of its advertising campaigns. This enables you to allocate more funds for high performing ads and to eliminate or cut spending on those that don’t convert as well. Since every customer interaction comes through a phone call, you can use this data for offline marketing campaigns as well.
