Maximize Your Earning Potential
Every call you receive could be a potential new customer and you only have one chance to make the right impression and win that person over. Don’t let that opportunity pass you by. Use a call tracking system that’s intelligent enough to help your business become more efficient on the phone by becoming experts at converting new callers into new customers.
How we can help you
Call Tracking. See how many calls and from which marketing channels the calls came from to better assess which of the channels are providing the best ROI.
Automatic Call Labeling. Call Sumo integrates with most customer management software like Dentrix and Eaglesoft in dentistry market, syncs your customer list and verify your current customers to identify exactly which incoming calls are leads. You, therefore minimize the chances of missing an opportunity to convert a potential new customer.
Comprehensive, Insightful Reports. The reports you will have access to will provide you with Quantitative and Qualitative actionable data that will help you make informed marketing decisions. Your dedicated analyst / account managers will identify opportunities for improvement in your marketing strategies and business management to ensure that these are working optimally.
Here are the FAQ’s!
It depends on the number of marketing campaigns you’re running. On average our customers use around six phone numbers. You can always add or remove phone numbers as you see fit.
Call Sumo was originally designed for the Dental industry. But with much advancements we now integrate into most customer management systems to automate the process of classifying the phone calls. This means that unlike other call tracking services, to record the phone calls coming in, you don’t have to sit there and listen to every phone call to know how many new customers or legitimate leads you got. Get Call Sumo to take advantage of some important call tracking features like caller ID and call recording.
Call Sumo adds a code to your website in order for phone numbers to dynamically swap in real time to match the online marketing channel the visitor of your website came from. So if a visitor reached your website through Facebook, your website will show the unique Call Sumo tracking number assigned to Facebook as a call source. So from a customer’s point of view, the phone number showing on your website is your business phone number.
You don’t absolutely have to listen to each call your business received, but we highly recommend you listen to some of them so you can have a better idea of how your marketing is going. Because Call Sumo’s smart call tracking system automatically marks existing and new customers based on data from your customer management system, we recommend our clients listen to the calls which are simply marked as leads or inquiries. With this valuable insight, you will know why a potential new customer did not turn into a new customer. The reasons can be varied. For instance, you may not accept a certain type of insurance, or the call may not have been handled as well as it could have been by your front desk, or the call didn’t get answered at all.
Call Sumo originated from a successful marketing company and we’ve had a lot of marketing agencies express an interest in using our smart system. We offer our services to both agencies and individual businesses. Good marketers want to know how well their marketing efforts are doing and our system saves our clients a lot of time and money. Good marketing agencies are there to work with their clients and grow with their clients, so we are happy to be a service provider to some of the best marketing agencies.
Our website tracking is pretty cool if we do say so ourselves. We try not to get in the way of users, so if you want to track people coming from different sites such as Yahoo or Google, with Call Sumo’s Dynamic Number Insertion feature, tracking numbers are switched on the fly based on where your visitors are coming from. If your visitors are coming from your AdWords campaign, they will continue to see the same phone number they saw on the AdWords campaign when they land on your website. This is the same as when a visitor who may have come from Yelp will continue to see the phone number they saw on Yelp when they land on your website.
Call tracking is a fairly ubiquitous technology. Companies big and small use different phone numbers for different advertising campaigns. For example, if you’re advertising on an expensive billboard in the middle of downtown, or doing a radio advertisement, television or newspaper ad, or advertising on the web, you would want to know how each one of these advertisements is doing. Let’s call each one of these a marketing channel. So you start by assigning different call tracking phone numbers to each one of these marketing channels.
Better yet, your call tracking company lets you record each one of the incoming calls. And before you renew your contract or monthly interval, you can review and determine how many calls each one of the marketing channels brought you. You can even listen to calls to determine if the calls were good or bad. What you might find is that many of your existing customers may have called using one of the phone numbers simply because they didn’t have your phone number handy. What this will ultimately help you determine is how much each channel costs to bring you a customer. This is the holy grail of marketing and how marketing is done in the most successful of companies.
However as you may have figured, if you’re investing a lot of money in different types of marketing, simply crunching the numbers can be a pain. Technically you could hire someone to do the analysis for you, but for most small businesses like dentists, this can be a bit unreasonable. Some of our customers have thousands of calls, with each call averaging two or more minutes in length.
This is where we come in. We have built software that integrates with some customer management systems like Dentrix, which allows us to automatically identify existing and new customers. The Call Sumo software is smart enough to know marketing companies and partner companies, once identified.
We significantly cut down on the amount of time you have to spend listening to calls, so doing the actual ROI calculation is really simple. You can do in minutes what would have otherwise taken hours or days.