Call Sumo Can Help You Better Understand Your Marketing
Easily keep track of recorded calls from your business marketing and know why someone didn’t become a new customer.
How Call Sumo Helps Improve Your Marketing:
Let’s say you’re advertising your business on a billboard, paid online search ads & social media marketing. Call Sumo will provide you with a unique tracking number for each of these marketing channels and have a default phone number for your website.
Social Media: 321-555-1003
On the Billboard, you place the unique Call Sumo tracking number for the advertisement. The same goes for the other marketing channels. After two days you take a look at your calls and the breakdown looks like this: (Click image below to see an example)
Billboard: 5 calls
Newspaper: 3 calls
Social Media: 1 call
It would appear that billboard advertising is getting you the most calls. But when you look at your new customer list, you realize there is only 1 customer who booked for the week from your billboard advertising. This is where things are not always as they seem. Fortunately, Call Sumo records and tracks all calls that came in for your business and integrates with several customer management systems. This helps identify the types of callers and where they are calling you from – Google Adwords, Facebook Ads and all the other marketing channels you’re business was accessed.
Once you have looked at your calls, you were quickly able to identify that your social media marketing only had one call, but it was the only marketing source to bring in a new customer. Based on that, you can now see that your billboard is not achieving the anticipated results. Now you log in to your Call Sumo dashboard and choose to listen to those calls that did not turn into new customers.