How Business Intelligence Can Boost Your Digital Marketing

By | 2017-10-12T12:20:25+00:00 October 12th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

The continued growth of social media channels such as Facebook, Twitter, Instagram, YouTube, Snapchat, and Pinterest have forced companies from the solo entrepreneur to the multi-million dollar business to tailor marketing efforts accordingly. Every day around the world, Facebook users post 4.3 billion messages and YouTube users upload more than four million hours of [...]

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Tips on How to Get the Most Out of Your Call Tracking

By | 2017-09-29T05:19:21+00:00 September 19th, 2017|Call Tracking, Marketing|

Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’s call tracking software provides you with an incredible amount of information about response to your company’s marketing efforts. The four tips below outline the best ways to start [...]

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5 Ways Call Tracking Improves Your Business

By | 2017-07-21T10:35:37+00:00 July 13th, 2017|Business, Call Tracking, Marketing|

Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand awareness and customer engagement without realizing that studying call data can help them achieve these lofty goals. Call tracking software from Call Sumo offers important benefits that can help your [...]

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The Evolution of Business Intelligence

By | 2017-07-30T23:19:50+00:00 May 14th, 2017|Business, Business Intelligence|

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved into applications that stood on their own and provided analytics on an ad hoc basis. While more sophisticated, the apps were also more static. They [...]

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Connecting IT and Business

By | 2017-05-23T11:33:14+00:00 April 26th, 2017|Business|

What does data mean to you? Data means something different when you run a business. You’re probably familiar with the terms implementation, latency, permissioning, reports, server up-time, spreadsheets, and system maintenance. But what are you going to do with them? You need better insights IT departments nationwide are working hard to [...]

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