call tracking system

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What Is Call Intelligence and Why Digital Marketers Should Care

By | 2017-07-11T13:26:28+00:00 July 8th, 2017|Artificial Intelligence, Business Intelligence, Call Tracking|

If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, call intelligence allows you to personalize the caller’s experience and enhance his or her journey on the way to a purchasing decision. For your company, call intelligence enables you [...]

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How Call Tracking Contributes to Your Marketing Success

By | 2017-06-08T17:06:34+00:00 May 31st, 2017|Call Tracking|

Having a call tracking system is an important way to increase ROI, customer engagement, and improve measurements. However, some companies remain unaware of it. The basic concept is that potential customers receive different contact information based on their point of origination. Traditional call tracking does have some drawbacks, including a company’s limited ability to [...]

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