call tracking with ai

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Understanding Call Intelligence

By | 2017-07-30T23:14:31+00:00 July 28th, 2017|Analytics, Business Intelligence, Call Tracking|

When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how customers interact with their brand. For starters, it requires monitoring big data. While companies are spending millions to optimize and understand the customer journey, many are overlooking [...]

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Important Call Tracking Metrics

By | 2017-07-21T07:31:47+00:00 June 24th, 2017|Analytics, Call Tracking, PPC|

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Call Sumo Call Tracking enables you to track [...]

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