call tracking

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Tips on How to Get the Most Out of Your Call Tracking

By | 2017-09-29T05:19:21+00:00 September 19th, 2017|Call Tracking, Marketing|

Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’s call tracking software provides you with an incredible amount of information about response to your company’s marketing efforts. The four tips below outline the best ways to start [...]

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What is Call Tracking Analytics?

By | 2017-09-23T14:36:11+00:00 August 29th, 2017|Analytics, Call Tracking|

Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified [...]

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Making the Phone Work for You

By | 2017-08-02T14:33:47+00:00 July 31st, 2017|Call Tracking|

Despite dire predictions that the phone would go the way of the dinosaur, people make more phone calls today than any other time in history. Even though we live in an app-based and Internet-based world, people find comfort and clarity speaking to a live person. This is even true of millennials, the group predicted [...]

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What Makes the Customers Call

By | 2017-07-25T09:26:01+00:00 July 24th, 2017|Business Intelligence, Call Tracking, User Experience|

Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this technology current use it. A big reason for this is lack of understanding with how these programs work. With many other platforms already in existence, business owners may feel that using call tracking [...]

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Enhancing User Experience with Call Tracking

By | 2017-07-25T09:37:11+00:00 July 21st, 2017|Call Tracking, User Experience|

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three in four consumers will pay more to have a better experience. If it’s clear they [...]

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5 Ways Call Tracking Improves Your Business

By | 2017-07-21T10:35:37+00:00 July 13th, 2017|Business, Call Tracking, Marketing|

Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand awareness and customer engagement without realizing that studying call data can help them achieve these lofty goals. Call tracking software from Call Sumo offers important benefits that can help your [...]

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What Is Call Intelligence and Why Digital Marketers Should Care

By | 2017-07-11T13:26:28+00:00 July 8th, 2017|Artificial Intelligence, Business Intelligence, Call Tracking|

If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, call intelligence allows you to personalize the caller’s experience and enhance his or her journey on the way to a purchasing decision. For your company, call intelligence enables you [...]

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Common Call Tracking Mistakes to Avoid

By | 2017-07-30T23:21:13+00:00 July 3rd, 2017|Analytics, Call Tracking|

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing [...]

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Important Call Tracking Metrics

By | 2017-07-21T07:31:47+00:00 June 24th, 2017|Analytics, Call Tracking, PPC|

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Call Sumo Call Tracking enables you to track [...]

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Understanding Call Tracking and Call Recording Laws

By | 2017-06-21T15:43:34+00:00 June 16th, 2017|Call Tracking|

Call tracking is both popular and essential for today’s business owner. However, many feel concerned about whether it is legal to record client phone calls. Under federal law, only one party in a telephone conversation needs to be aware that it’s being recorded. However, states are free to set their own interpretation. While many [...]

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