consumer analysis

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How AI Gathers Valuable Consumer Insights

By | 2017-11-17T08:51:23+00:00 November 15th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to gather consumer insights and then predict the consumer's next action based on previous actions. AI makes predictive [...]

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