marketing strategies

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AI and Healthcare Marketing by 2020

By | 2017-11-10T05:55:59+00:00 October 27th, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing, Marketing|

Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI creates a unique, tailored experience for each user. Today’s gadgets behave much more like personal assistants than simply another form of tech. Modern devices can watch a user’s personal calendar, send [...]

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How AI is Shaping the Future of Marketing

By | 2017-12-08T10:23:55+00:00 October 17th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies still resist AI as it becomes more widespread due to fear of the unknown and misunderstanding about how it actually works. Now that more business executives understand its many benefits, [...]

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Tips on How to Get the Most Out of Your Call Tracking

By | 2017-09-29T05:19:21+00:00 September 19th, 2017|Call Tracking, Marketing|

Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’s call tracking software provides you with an incredible amount of information about response to your company’s marketing efforts. The four tips below outline the best ways to start [...]

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Improving Website Performance with Call Tracking

By | 2017-09-14T12:24:07+00:00 September 8th, 2017|Analytics, Call Tracking, Marketing|

It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to enable call tracking software.This might seem like a strange recommendation for online businesses. That is because [...]

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Do You Really Have Call Tracking?

By | 2017-08-03T11:08:10+00:00 August 3rd, 2017|Call Tracking|

Some business owners assume they have call tracking when they really don’t. The confusion arises due to the different types of call tracking, which include the following: Campaign-level With this basic type, marketers buy telephone numbers and assign a static number to each campaign. It’s limited because you don’t have a lot of [...]

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Enhancing User Experience with Call Tracking

By | 2017-07-25T09:37:11+00:00 July 21st, 2017|Call Tracking, User Experience|

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three in four consumers will pay more to have a better experience. If it’s clear they [...]

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Phone Experience IS User Experience

By | 2017-06-21T15:50:01+00:00 June 20th, 2017|Call Tracking|

As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t receive it every time, you might not hear from them again. That’s where phone call conversion optimization comes into play. Even when people make a purchase online, they like having [...]

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