marketing strategy

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AI and Content Marketing

By | 2018-01-16T11:12:15+00:00 December 2nd, 2017|Artificial Intelligence, Marketing|

Smart marketers understand that artificial intelligence (AI) is here to stay. They know that embracing it means they have a major edge over the competition. However, some consumers have feared using AI due to feeling intimidated by the technology. If marketers can pave the way, consumers should soon follow. AI is exceptionally useful for [...]

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How AI Gathers Valuable Consumer Insights

By | 2017-11-17T08:51:23+00:00 November 15th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to gather consumer insights and then predict the consumer's next action based on previous actions. AI makes predictive [...]

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