online marketing

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What is Call Tracking Analytics?

By | 2017-09-23T14:36:11+00:00 August 29th, 2017|Analytics, Call Tracking|

Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified [...]

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How Small Businesses Can Benefit from Call Tracking

By | 2017-08-29T14:06:21+00:00 August 25th, 2017|Business, Call Tracking|

As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to waste on campaigns that produce disappointing results. You need reliable tools and campaigns to show what’s working and what you need to scrap. Call tracking [...]

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Phone Experience IS User Experience

By | 2017-06-21T15:50:01+00:00 June 20th, 2017|Call Tracking|

As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t receive it every time, you might not hear from them again. That’s where phone call conversion optimization comes into play. Even when people make a purchase online, they like having [...]

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Going Further With Your Analytics Dashboards

By | 2017-05-30T12:43:54+00:00 May 7th, 2017|Analytics|

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future [...]

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