Understanding Call Intelligence

By | 2017-07-30T23:14:31+00:00 July 28th, 2017|Analytics, Business Intelligence, Call Tracking|

When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how customers interact with their brand. For starters, it requires monitoring big data. While companies are spending millions to optimize and understand the customer journey, many are overlooking [...]

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Common Call Tracking Mistakes to Avoid

By | 2017-07-30T23:21:13+00:00 July 3rd, 2017|Analytics, Call Tracking|

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing [...]

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