Track every marketing channel
Measure every campaign, online or offline. Know exactly how many calls and conversions each channel delivers.
Communications intelligence and analytics
Every call, tracedto what paidfor it
CallSumo gives every ad, mailer, billboard and web page its own tracking number. Every tracked call is recorded, transcribed and sorted, so you know which marketing brings in customers and which only spends money.
- A number for every source
- Recorded and transcribed
- 14 AI call categories
- Conversions sent to Google Ads
Tracked numbers calls today
On the line
BookedThe call became a patient
(281) 555-01023:12
Mailer, new movers · (713) 555-0149
Today 49 calls
By source calls · new patients
What CallSumo does
Shows what worked
Online or offline, every campaign gets its own number. Then CallSumo tells you what each one delivered, in calls, in conversions, and in the customers who picked up the phone.
Build better customer connections
Call reports and call auditing show what drives your phone calls, your conversions and your customers' experience.
Spend where it pays
Know which of your marketing efforts return the most, and move the budget to them.
Save valuable time
Voice AI reads each tracked call for you, so the calls that matter most, the leads, are easy to find.
How it works
From the ad to the answer, one line
Your team answers the phone the way it always has. CallSumo does the rest, from the first ring to the report.
01
A number for every source
Each ad, mailer, billboard and listing gets its own tracking number. Your website swaps in the right one for each visitor, automatically.
02
Calls ring straight through
Tracking numbers forward to the line you already have. Every tracked call is recorded, and your team can listen in live.
03
AI sorts every call
Each call is transcribed and tagged: new patient, lead, existing patient, spam. Calls the AI isn't sure about go to a person.
04
Reported, and sent back
Reports show calls by source and outcome, and qualifying calls go to Google Ads as conversions, so your ads learn what books.
14 call categories
Every tracked call lands in one. "New patient" means the caller booked, not just that they called.
New patientLeadExisting patientSpamWrong number…and 9 more
Everything on the line
Built for the calls that matter
One set of tools for tracking, listening, and knowing who is calling before you pick up.
Tracking numbers
Local and toll-free numbers for every campaign, channel and location.
Dynamic number insertion
Your website shows each visitor the number for the ad, search or page that brought them.
Conversion tracking
Qualifying calls go back to Google Ads as conversions, so bidding follows the calls that count.
AI caller ID
Uses a caller's history to tell you who is calling, and whether they have called before.
Live call listening
Listen in as calls happen, to coach your team or check on a big one.
Recordings and transcripts
Every tracked call recorded and transcribed, searchable when you need it.
Call forwarding
Route tracking numbers to the right line, location or person.
Mobile call tracking
Track the calls that start from a tap on a phone, the way most calls start now.
Sample reports
The month, by what it brought in
What a CallSumo report looks like for a dental practice. The numbers here are an example.
Calls and new patients by sourceYobi Smiles · September · example
Google Ads142 · 31
Mailer, new movers89 · 18
Facebook72 · 13
Website61 · 11
Billboard, I-4521 · 3
CallsNew patients, booked
At a glanceexample
Tracked calls385this month
New patients76callers who booked
Missed19flagged for follow-up
Best sourceGoogle Ads31 new patients
- Missed(713) 555-0198 · Billboard
- Missed(832) 555-0151 · Google Ads
Revenue by campaign is coming. Today, every tracked call is tagged by source and outcome.
Who it's for
For anyone whose marketing makes the phone ring
Dental practices
See which ads, mailers and listings bring new patients, and which calls turned into appointments.
Dental service organizations
Every location's numbers in one place, compared side by side.
Enterprise
Call tracking and analysis at scale, across brands, regions and teams.
Marketing and sales teams
Prove what your campaigns deliver, and hand sales the calls that are real leads.
In their words
A must have
"We use Call Sumo for ourselves and our clients. The transparency and insights helps us deliver outstanding marketing results and eliminates bottlenecks to growing your business. It's a Must Have!"
"I love their analytical approach to call tracking. It really helps me keep an eye on my marketing dollars while running a busy practice. Call Sumo gets the job done!"
A "knowledge base" and an "ability to innovate" that reach across dental and other industries.
FAQs
Good questions
01How do tracking numbers work?
Each source gets its own number. When someone calls it, the call forwards to the line you already use, and CallSumo logs where it came from. You keep your main number.
02Does my team have to change how they answer?
No. The call rings through to your phones as usual. CallSumo works in the background, recording, transcribing and tagging the call.
03How does the AI sort calls?
It transcribes each tracked call and applies one of 14 categories, like new patient, lead, existing patient or spam. "New patient" means the caller booked. When the AI isn't sure, a person reviews the call.
04Can it track offline marketing?
Yes. Mailers, billboards, radio and TV each get a number, so they show up in the same reports as your online ads.
05Does it work with Google Ads?
Yes. Qualifying calls are sent back to Google Ads as conversions, so your campaigns optimize toward the calls that turn into customers.
06Will it show revenue by campaign?
That's coming. Today, every tracked call is tagged by source and outcome, so you can see which campaigns bring in new patients.
07How does CallSumo fit with Yobi and New Patients Inc?
All three are YiB Inc. companies. New Patients Inc runs the marketing, Yobi's AI receptionist Kate answers and books, and CallSumo shows which marketing worked.
The family
One company, one loop
CallSumo is a YiB Inc. company, with Yobi and New Patients Inc. Together they bring patients in, answer and book, and show what worked.
New Patients Inc · done for you
Brings patients in
Marketing, recall and reviews, run for the practice.
Yobi · the platformAnswers and books
AI employees like Kate on your calls and messages, day and night.
CallSumo · the data
Shows what worked
Call tracking, recording and analysis, traced back to the source.
See what your calls are telling you
Book a demo and we'll walk you through CallSumo on campaigns like yours: the tracking numbers, the recordings, and the report that shows what worked.
Call us(669) 322-7848
75 E Santa Clara StreetSan Jose, CA 95113