Call Sumo blog
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Call tracking, call intelligence and AI for marketing teams.
Startup Life in the Post Covid Era
During this Post COVID era, it’s a particularly difficult time for startups. Funding may have dried up for most, however, opportunities are not lost.
Happy Mother's Day
“Mothers are like glue. Even when you can’t see them, they’re still holding the family together.” – Susan Gale
Analyzing Customer Sentiment with Artificial Intelligence
Sentiment analysis is the interpretation and classification of emotions within voice (call) and text data (call transcription). With this process you
The Phone's Importance and Analyzing Your Calls
It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continu
Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Caller ID: Beyond Call Tracking
The Caller ID Tracker available from CallSumo acts as a call monitoring system on a dedicated network. This device displays information about the call
Artificial Intelligence in Communications
It wasn’t that long ago that people took it for grated they would speak to another live person when they called the customer service department or the
How AI Promotes Personalized Communication
When people first heard the term artificial intelligence (AI), they couldn’t really grasp what it meant. The Internet was still growing slowly, and pe
Enhanced Business Communications with Artificial Intelligence
Today’s consumers inhabit an omnichannel world. Unfortunately, many companies fail to realize this and force people who consider themselves evolved on
Better Online Communication with Artificial Intelligence
Many people have false assumptions about artificial intelligence (AI) due to the hype they heard about it when it started to become more widely accept
Improve Your Customers' Experience & Boost ROI with AI
In the modern age of commerce, many customers expect perfect and personalized experiences from the brands they choose to interact with consistently. T
How Artificial Intelligence Can Enhance Customer Experience
In recent years, technologies such as algorithms and cloud-based data have made it possible for brands to explore using artificial intelligence (AI) t
Artificial Intelligence with Heart: Improving Customer Experience through Sentiment Analysis
You might not think that emotion and artificial intelligence (AI) belong in the same sentence. However, a research field has emerged that uses AI to h
How AI Revolutionizes Marketing
Marketers currently use artificial intelligence, commonly known as AI, in a wide range of applications. Search engines like Bing and Google use it to
How Artificial Intelligence Redefines "Search"
Not making a decision might be the path of least resistance, but it’s making a decision all the same. When you do nothing, things will still eventuall
The Marketer of the Future and Conversational Marketing
The Internet changed the world for marketers 20 years ago and smartphone applications changed it again 10 years ago. Now that conversational marketing
Is AI in Marketing Merely Over-promoted?
Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popul
Call Volume Will Continue To Climb
The Internet has been around for almost 25 years, and the phone call and other traditional communication methods haven’t died as some people predicted
Improved Precision in Call Transcriptions
Phone calls to your company provide valuable information when you know how to extract insights that let you know the thought process of your customers
Neural Machine Translation
Neural Machine Translation has moved into a primary spot in the world of language translation services. The software promises to produce more accurate
Not Your Ordinary Call Transcription
As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than other
Optimizing Your Site for Phone Calls
Computers are useful tools, but they will never possess the human touch. It turns out this is what people truly want and the one element that can clos
Why Smartphone Click-to-Call is Valuable
You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally c
Simple, Easy, and Effective Conversion Boosting Tips
Although it might seem like some secrets that you use to boost conversions are unfair, it’s important to use them to your advantage. While every marke
Make Potential Customers Remember With A Vanity Phone Number
Your mother always told you to be humble and not vain. However, we give you permission to break this rule when it comes to vanity phone numbers.
Improving Mobile Conversions Through Call Tracking
As the number of smartphone users continues to grow, so does the collective time spent on these portable devices. It makes sense then that mobile conv
Are Your Employees Afraid of Call Recording?
Although nearly every company could benefit from call recording, most never follow through with setting it up. It’s not that they don’t see the value
Using Website Forms to Drive Phone Calls
Did you know that they way your company designs contact forms on its website influences whether a prospective customer will follow up with a phone cal
Business Intelligence Explained
You have likely heard the term business intelligence many times but may still struggle to understand it. The best way that we can describe business in
Influencing Brand Experience Through Call Intelligence
As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because ma
Personalizing It with Phone Conversations
The Internet provides several convenient ways to communicate, but the most personal and meaningful conversations still take place offline. While you c
Better Marketing with Call Intelligence
No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It
How to Make Your Boss See the Value of Call Intelligence
As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despi
Phone Call Facts You Might Have Not Known
It’s the rare American over the age of 12 who goes anywhere without his or her smartphone. Businesses often overlook this fact in the age of Analytics
AI and Marketing: Robot-proofing Your Job
New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-know
Essential AI Terminologies for Marketers
Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples inc
Using AI Applications at Every Stage of Marketing
In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explos
How AI Promotes Effective Content Marketing
Smart marketers understand that artificial intelligence (AI) is here to stay. They know that embracing it means they have a major edge over the compet
Using AI to Analyze Marketing Data
While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easie
How AI Gather Consumer Insights
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Debunking Myths About Artificial Intelligence
Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, m
The Important Role AI Plays in Marketing
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Making AI Work to the Advantage of Small Businesses
Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s.
AI and Healthcare Marketing by 2020
Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI
What's What on AI in Marketing
If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its
How AI is Shaping the Future of Marketing
Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies
How Business Intelligence Can Boost Your Digital Marketing
The continued influence of social media channels such as Facebook, Twitter, Instagram, and YouTube has forced companies to tailor marketing strategies
Get More Customers with Call Intelligence
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls
How AI Benefits Sales and Marketing
Terms like machine learning, artificial intelligence, and algorithms can seem intimidating to people who work in sales and marketing. However, it’s im
Tips on How to Use Call Tracking and Get the Most Out of It
Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’
Healthcare Marketers: Are Your Mobile Calls Converting?
Did you know that more than 40 percent of patients who used their smartphone to research hospitals followed through with scheduling an appointment? Wh
Enhance Your Social Media Marketing with Call Tracking
Call tracking is a simple concept that your company can use in a variety of advertising campaigns. It allows you to compare clicks and calls as well a
Improving Website Performance with Call Tracking
It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks.
What is Call Tracking Analytics?
Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls.
How Small Businesses Can Benefit from Call Tracking
As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to w
Why Every Dentist Should Use Call Tracking
Nearly any industry can benefit from the data provided by call tracking, including dentistry. By knowing which marketing efforts bring in the most new
Optimizing Your Dental Practice's Marketing with Call Tracking
It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enabl
What Call Tracking and B.I. Do For Your Business
Business intelligence is the process of bringing available data together to learn more about a business and the customers it serves. It’s an essential
Identifying Call Tracking and Which Type Works Best For You
Some business owners assume they have call tracking when they really don’t. The confusion arises due to the different types of call tracking, which in
Why Businesses Should Start Tracking Phone Calls
Despite dire predictions that the phone would go the way of the dinosaur, people make more phone calls today than any other time in history. Even thou
Understanding Call Intelligence | What is Call Tracking?
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how cu
Now You'll Know What Makes Customers Call Your Business
Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this tech
Enhancing User Experience with Call Tracking
The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and
How Call Intelligence Enhances the Value of the Phone
Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these
5 Ways Call Tracking Improves Your Business
Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand
What Is Call Intelligence and Why Digital Marketers Should Care
If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, c
Common Call Tracking Mistakes to Avoid
Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are cre
How Call Tracking Can Improve the Revenue of Healthcare Providers
Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Admini
Important Call Tracking Metrics
You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Cal
Phone Experience IS User Experience
As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t r
Why Call Tracking is Essential for Small Businesses
Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to
Enhancing Your Adwords with Call Sumo
Most online advertisers have heard of or used Google Adwords to attract the attention of their target demographic. While powerful in its own right, co
How Call Tracking Contributes to Your Marketing Success
Having a call tracking system is an important way to increase ROI, customer engagement, and improve measurements. However, some companies remain unawa
The Perfect Blend of Business Intelligence and Advanced Call Tracking
Without automation, marketing professionals spend their days measuring and delivering KPIs, going to meetings, and managing a wide variety of marketin
Understanding Automated Call Analysis
One definition of Automated Call Analysis is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution th
Flashy vs Usable: Discerning Trends in Analytics that are Business Ready
Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for t
The Evolution of Business Intelligence
Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between
Artificial Intelligence: Next Level Business Intelligence
Self-service is the newest trend among software vendors that provide analytics, business intelligence, and data. The idea behind these programs is tha
Going Further With Your Analytics Dashboards
The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze bus
Development and growth of self-service business information
Data means something different when you run a business. You’re probably familiar with the terms implementation, latency, permissioning, reports, serve
What is The Call Sumo Call Tracking Advantage?
I recently realized that when I sayCall Tracking and when others in the Dental Industry say Call Tracking, we’re talking about different things! It ma
See which calls your marketing brings in
Book a demo and we will walk you through Call Sumo on campaigns like yours.