It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to enable call tracking software.

This might seem like a strange recommendation for online businesses. That is because most Internet entrepreneurs prefer to conduct transactions through the company’s website because it’s faster and costs less. However, it’s still important to track phone calls from your customers and prospects. When you know what to look for, these calls can provide deep insights about your company’s website. At Call Sumo, we recommend that our customers take the steps outlined below for improving website performance with call tracking.

Determine Which Pages Customers View Before Calling

Perhaps you think you don’t need call tracking because your business already has a strong presence on the Internet and hundreds or thousands of social media followers. When you implement call tracking, each visitor to your website receives his or her own unique telephone number. This gives you the ability to understand the journey each person took to reach you. It tells you how they found your site and the actions they took upon arriving. You can better meet customer needs with this important insight.

The ability to follow each customer’s journey allows you to analyze how he or she engages with your brand. This information is vital to understand which pages on your website are most effective.

Call Recording Provides Opportunities You Didn’t Know Existed

With Call Sumo you can choose to listen to customer phone calls.  This allows you to learn more about the source of telephone inquiries so you know which areas of your website need further development. These deep insights can provide numerous opportunities for your company. By listening in on calls, you can predict upcoming changes in demand and produce new products and service that your customers express interest in having. It also gives you the ability to reach new markets.

The future success of your website depends on how well your keywords rank. Call Sumo’s program enables you to improve your SEO marketing by giving you accurate and detailed data about the current demand of each keyword. When you know which key phrases and words attract potential customers, it allows you to produce better targeted ads.

Change Your Inbound Marketing Strategy to Improve Leads

When you include call marketing with your overall strategy, it enables you to discover which of your marketing campaigns generate higher returns and quality leads. Many companies throw money at a variety of marketing campaigns thinking this helps to attract the most people. Unfortunately, this isn’t usually the case. Our call tracking program allows you to assign each marketing campaign its own unique call tracking number. It’s much easier for you to evaluate the effectiveness of each campaign with call tracking in place.

Investing in pay-per-click (PPC) advertising is essential to drive traffic to your website. It also helps you see the effectiveness of each campaign, keyword, landing page, and message. Call Sumo’s detailed reporting makes it simple to determine the most inefficient areas of advertising so you can make improvements. It also allows you to invest more money in the most effective marketing campaigns.

Improve Your Online Performance with Reliable Lead Tracking and Closed Loop Reporting

It’s easy to integrate your CRM software with Call Sumo so you have a complete view of the response to your marketing efforts. You will be amazed at the difference in results when you have coordinated reporting, improved targeting, SEO call tracking, and higher quality content. Please contact us to request a demo to see this in action.