While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become both measurable and trackable. People leave a digital footprint when they shop online and even [...]
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls from customer present a wealth of untapped information that can help any company grow. Understanding the demographics of the people calling your company and the reason they’re calling provide deep [...]
It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to enable call tracking software.This might seem like a strange recommendation for online businesses. That is because [...]
Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified [...]
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how customers interact with their brand. For starters, it requires monitoring big data. While companies are spending millions to optimize and understand the customer journey, many are overlooking [...]
Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing [...]
You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Call Sumo Call Tracking enables you to track [...]
Automated Call Analysis as a Business Intelligence Tool One definition of Automated Call Analysis is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution that tracks calls as a method of delivering call recordings. Call Sumo’s product allows you to analyze customer telephone calls from both sides [...]
Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for the future. Call Sumo provides all three. AI has surpassed big data AI, which consists of deep learning and machine learning, is now more relevant than big data. However, we don’t recommend that businesses [...]
The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future [...]
