The Phone's Importance and Analyzing Your Calls
It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continu
Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Using AI to Analyze Marketing Data
While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easie
Get More Customers with Call Intelligence
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls
Improving Website Performance with Call Tracking
It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks.
What is Call Tracking Analytics?
Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls.
Understanding Call Intelligence | What is Call Tracking?
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how cu
Common Call Tracking Mistakes to Avoid
Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are cre
Important Call Tracking Metrics
You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Cal
Understanding Automated Call Analysis
One definition of Automated Call Analysis is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution th
Flashy vs Usable: Discerning Trends in Analytics that are Business Ready
Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for t
Going Further With Your Analytics Dashboards
The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze bus
See which calls your marketing brings in
Book a demo and we will walk you through Call Sumo on campaigns like yours.