Analytics

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Using AI to Analyze Marketing Data

By | 2018-01-16T11:03:21+00:00 November 20th, 2017|Analytics, Artificial Intelligence, Business Intelligence, Marketing|

While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become both measurable and trackable. People leave a digital footprint when they shop online and even [...]

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How To Get More Customers with Call Intelligence

By | 2017-10-10T15:02:32+00:00 October 8th, 2017|Analytics, Artificial Intelligence, Business Intelligence, Call Tracking|

Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls from customer present a wealth of untapped information that can help any company grow. Understanding the demographics of the people calling your company and the reason they’re calling provide deep [...]

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Improving Website Performance with Call Tracking

By | 2017-09-14T12:24:07+00:00 September 8th, 2017|Analytics, Call Tracking, Marketing|

It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to enable call tracking software.This might seem like a strange recommendation for online businesses. That is because [...]

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What is Call Tracking Analytics?

By | 2017-09-23T14:36:11+00:00 August 29th, 2017|Analytics, Call Tracking|

Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified [...]

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Understanding Call Intelligence

By | 2017-07-30T23:14:31+00:00 July 28th, 2017|Analytics, Business Intelligence, Call Tracking|

When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how customers interact with their brand. For starters, it requires monitoring big data. While companies are spending millions to optimize and understand the customer journey, many are overlooking [...]

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Common Call Tracking Mistakes to Avoid

By | 2017-07-30T23:21:13+00:00 July 3rd, 2017|Analytics, Call Tracking|

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing [...]

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Important Call Tracking Metrics

By | 2017-07-21T07:31:47+00:00 June 24th, 2017|Analytics, Call Tracking, PPC|

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Call Sumo Call Tracking enables you to track [...]

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Understanding Automated Call Analysis

By | 2017-05-30T13:25:32+00:00 May 23rd, 2017|Analytics|

Automated Call Analysis as a Business Intelligence Tool One definition of Automated Call Analysis is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution that tracks calls as a method of delivering call recordings. Call Sumo’s product allows you to analyze customer telephone calls from both sides [...]

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Flashy vs Usable: Discerning Trends in Analytics that are Business Ready

By | 2017-05-23T12:05:44+00:00 May 18th, 2017|Analytics|

Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for the future. Call Sumo provides all three. AI has surpassed big data AI, which consists of deep learning and machine learning, is now more relevant than big data. However, we don’t recommend that businesses [...]

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Going Further With Your Analytics Dashboards

By | 2017-05-30T12:43:54+00:00 May 7th, 2017|Analytics|

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future [...]

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