What is Call Sumo? How does it work?
Call Sumo is the essential tool to improve your business and marketing. We literally add intelligence to your existing phone system no matter how old it is. The valuable insight you get from our intelligent call tracking software allows you to take advantage of marketing techniques that Fortune 500 companies use all the time.
Bob runs his own business. But Bob has a problem, he is doing marketing but doesn’t know which channel is bringing him new customers, or which channel people are calling from. Bob is advertising his business on a billboard, newspaper and, an online ad. So Bob starts with 3 Call Sumo numbers, all of which forward to his office phone.
People See Your Ads and Start Calling
Let’s say, Fred picked up the Sunday paper and decided to call your office, Judy drove by a Billboard with your ad on it and called, and Drew found your information on an online ad and decided to call. When a person calls in from one of the Call Sumo numbers, Bob sees exactly where they saw his business advertisement. Call Sumo let’s him know how each of the callers found his office. Better yet, every call is recorded so he can go back and listen to the quality of the calls.
All Call Sumo Calls Trigger The Caller ID
At this point Bob might be thinking, it’s nice to know after the fact which marketing is working, but what if you’re running different specials on each marketing and would like to handle the calls differently? Well, Call Sumo’s Caller ID system lets you know where an incoming call is coming from even before you answer the phone. Put it all together and you have a powerful phone system that ensures you get a bigger bang for your marketing dollar. Now you’re handling new customer calls properly and identifying issues that are preventing your business from getting more customers. With Call Sumo, you become smarter business owners.