Call Sumo Can Help You Better Understand Your Marketing

Easily keep track of recorded calls from your business marketing and know why someone didn’t become a new customer.

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How Call Sumo Improves Your Marketing


Let’s say you’re advertising your business on a billboard, paid online search ads & social media marketing. Call Sumo will provide you with a unique tracking number for each of these marketing channels and have a default phone number for your website.

Marketing Channel Tracking Number
Billboard 321-555-1001
Newspaper 321-555-1002
Social Media 321-555-1003
Website 321-555-1004

On the Billboard, you place the unique Call Sumo tracking number for the advertisement.  The same goes for the other marketing channels. After two days you take a look at your calls and the breakdown looks like this: (Click image on the right to see an example)

Marketing Channel Number of Calls
Billboard 5 calls
Newspaper 3 calls
Social Media 1 call
Call Log

It would appear that billboard advertising is getting you the most calls. But when you look at your new customer list, you realize there is only 1 customer who booked for the week from your billboard advertising. This is where things are not always as they seem. Fortunately, Call Sumo records and tracks all calls that came in for your business and integrates with several customer management systems. This helps identify the types of callers and where they are calling you from – Google Adwords, Facebook Ads and all the other marketing channels you’re business was accessed.

Once you have looked at your calls, you were quickly able to identify that your social media marketing only had one call, but it was the only marketing source to bring in a new customer. Based on that, you can now see that your billboard is not achieving the anticipated results. Now you log in to your Call Sumo dashboard and choose to listen to those calls that did not turn into new customers.


Got any questions?

Give us a call and a member of our team will be happy to assist you with any inquiries.

Call (866) 320-7070

Interested in a FREE Demo?

Schedule one today and let us show you how Call Sumo can improve your ROI.

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What Our Clients Have To Say

“I love their analytical approach to call tracking. It really helps me keep an eye on my marketing dollars while running a busy practice. Call Sumo gets the job done!”

Dr. Saqib Mohajir, Pinewood Dental - Lemont, IL

“They deliver on their promises. Call Sumo helps us manage our Dental Marketing Channels which results in more new patients for our practice.”

Dr. Sachin Desai, Glendora Family Dentistry - Glendora, CA

“I’ve been very happy with Call Sumo over the past years. They provide me with a detailed breakdown of how many new patients, unique leads, and existing patients our marketing has brought in.”

Dr. Nehal Zaveri, Alta Dental Care - Upland, CA

“We’ve been happy with Call Sumo. We can rely on them to continuously help us see new patient flow and help improve our staff at our practice.”

Dr. Umar Haque, Oakbrook Smiles