What is Call Tracking? 2017-12-07T06:06:34+00:00

Software To Track Online and Offline Advertising Calls

Make the most of every call and dramatically increase the number of new customers.

What is Call Tracking?

Call tracking helps companies record and understand consumer behavior both before and after they make a phone call. This data enables you to make profitable decisions for the company going forward.

Call Sumo offers tracking software that gives you a proven way to analyze consumer behavior. It allows you to identify which sales and marketing efforts produce the most phone calls, qualified leads, and conversions. You can also see what is not working so well and change or eliminate it.

You can’t afford to be without call tracking if you want more sales for your company. This is especially true if you rely heavily on phone calls to produce revenue.

Why Call Tracking?

With call tracking implemented, you can assign unique tracking telephone numbers for every source of advertising. This allows you to know quickly what is producing the best results. Incoming calls are automatically associated with a specific source of advertising. We also offer call recording to help identify training issues with your staff.

automated call analysisProven Benefits of Call Tracking

Spending money on advertising without a plan is wasteful and random. Call tracking delivers raw, factual data that you can use immediately. You don’t need any special equipment to obtain the data, which means you can start planning future advertising campaigns much sooner.

Call tracking is an effective way to boost return on investment. You may have a hunch about an advertising source, but that doesn’t mean it won’t produce disappointing results. With immediate data about what is and isn’t working in driving phone calls, you can make immediate adjustments to your advertising budget. This greater efficiency frees up more advertising dollars to spend on sources that produce the greatest results.

Our software also makes it possible to integrate call tracking with Google Analytics, Salesforce, or your preferred platform. This makes for seamless marketing and greater profits. Since people who call a business are usually at the end of a sales cycle, call tracking can help to drive sales from those who are most motivated to buy.

Tracking Online Marketing

Tracking Offline Marketing

Types of Call Tracking

All types of businesses can benefit from call tracking. The problem becomes deciding which type is best. Basic single call tracking offers one-to-one service. Dynamic number insertion and dynamic call tracking offer session website call tracking, source-level call tracking, and URL-based call tracking. We also offer digital sales and marketing as well as traditional advertising call tracking. The first consists of PPC, SEO, email, social media, and similar types of tracking. The second includes print, TV, radio, and billboard call tracking.

Customize Your Call Tracking Experience

Call Sumo understands that different types of businesses need different types of data. That’s why we allow you to set up your software to include the metrics most important to you. Examples include:

  • Name of caller
  • Length of call
  • Quality of lead
  • Webpage the caller saw first
  • Keyword or marketing channel

Once you install Call Sumo tracking software, you will wonder how you lived without it.


Got any questions?

Give us a call and a member of our team will be happy to assist you with any inquiries.


Interested in a FREE Demo?

Schedule one today and let us show you how Call Sumo can improve your ROI.

What Our Clients Have To Say

“Ahmed is a gentleman. nice service. growing company. will recommend to everybody.”
Dr. Krunal Patel, KA Dental Group - Palm Beach Gardens, FL
call sumo client

“I love their analytical approach to call tracking. It really helps me keep an eye on my marketing dollars while running a busy practice. Call Sumo gets the job done!”

Dr. Saqib Mohajir, Pinewood Dental - Lemont, IL
call sumo client

“They deliver on their promises. Call Sumo helps us manage our Dental Marketing Channels which results in more new patients for our practice.”

Dr. Sachin Desai, Glendora Family Dentistry - Glendora, CA
call sumo client

“I’ve been very happy with Call Sumo over the past years. They provide me with a detailed breakdown of how many new patients, unique leads, and existing patients our marketing has brought in.”

Dr. Nehal Zaveri, Alta Dental Care - Upland, CA
call sumo client

“We’ve been happy with Call Sumo. We can rely on them to continuously help us see new patient flow and help improve our staff at our practice.”

Dr. Umar Haque, Oakbrook Smiles