Using AI to Analyze Marketing Data

By | 2017-11-20T09:54:10+00:00 November 20th, 2017|Analytics, Artificial Intelligence|

While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become both measurable and trackable. People leave a digital footprint when they shop online and even [...]

How AI Gathers Valuable Consumer Insights

By | 2017-11-17T08:51:23+00:00 November 15th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to gather consumer insights and then predict the consumer's next action based on previous actions. AI makes predictive [...]

Debunking Myths About Artificial Intelligence

By | 2017-11-17T08:37:13+00:00 November 12th, 2017|Artificial Intelligence, Marketing|

Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, media, and healthcare. Organizations in developed countries across the world are enjoying the freedom of not having to hire workers to complete manual, tedious tasks. That is because AI has made [...]

The Important Role AI Plays in Marketing

By | 2017-11-10T06:22:37+00:00 November 8th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology. Artificial intelligence (AI) allows marketers to analyze a consumer’s behavior in-depth and then predict his or her next action based on [...]

Making AI Work to the Advantage of Small Businesses

By | 2017-11-10T06:10:32+00:00 November 2nd, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing|

Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s. The computer giant of the time, International Business Machines (IBM), used AI to translate Russian language into English. Advances in AI have continued since this early time, [...]

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AI and Healthcare Marketing by 2020

By | 2017-11-10T05:55:59+00:00 October 27th, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing, Marketing|

Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI creates a unique, tailored experience for each user. Today’s gadgets behave much more like personal assistants than simply another form of tech. Modern devices can watch a user’s personal calendar, send [...]

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What’s What on AI in Marketing

By | 2017-11-02T16:22:41+00:00 October 24th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its developers and the businesses that benefit from its use, but unfortunately, many people just hear the hype about it and don’t understand its substance. When it comes to AI, it’s [...]

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How AI is Shaping the Future of Marketing

By | 2017-11-02T15:08:29+00:00 October 17th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies still resist AI as it becomes more widespread due to fear of the unknown and misunderstanding about how it actually works. Now that more business executives understand its many benefits, [...]

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How Business Intelligence Can Boost Your Digital Marketing

By | 2017-10-12T12:20:25+00:00 October 12th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

The continued growth of social media channels such as Facebook, Twitter, Instagram, YouTube, Snapchat, and Pinterest have forced companies from the solo entrepreneur to the multi-million dollar business to tailor marketing efforts accordingly. Every day around the world, Facebook users post 4.3 billion messages and YouTube users upload more than four million hours of [...]

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How To Get More Customers with Call Intelligence

By | 2017-10-10T15:02:32+00:00 October 8th, 2017|Analytics, Artificial Intelligence, Business Intelligence, Call Tracking|

Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls from customer present a wealth of untapped information that can help any company grow. Understanding the demographics of the people calling your company and the reason they’re calling provide deep [...]

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