Understanding Conversation Analytics

By | May 23rd, 2017|Analytics, Business Intelligence, Call Tracking|

Conversation Analytics as a Business Intelligence Tool One definition of Conversation Analytics is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution that tracks calls as a method of delivering call recordings. Call Sumo’s product allows you to analyze customer telephone calls from both sides [...]

Flashy vs Usable: Discerning Trends in Analytics that are Business Ready

By | May 18th, 2017|Analytics|

Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for the future. Call Sumo provides all three. AI has surpassed big data AI, which consists of deep learning and machine learning, is now more relevant than big data. However, we don’t recommend that businesses [...]

The Evolution of Business Intelligence

By | May 14th, 2017|Business, Business Intelligence|

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved into applications that stood on their own and provided analytics on an ad hoc basis. While more sophisticated, the apps were also more static. They [...]

Artificial Intelligence: Next Level Business Intelligence

By | May 10th, 2017|Business Intelligence|

Self-service is the newest trend among software vendors that provide analytics, business intelligence, and data. The idea behind these programs is that people of all skill levels can obtain the information they need with a few clicks. This assumption doesn’t consider that not everyone has the skills and training to isolate the most useful [...]

Going Further With Your Analytics Dashboards

By | May 7th, 2017|Analytics|

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future [...]

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Connecting IT and Business

By | April 26th, 2017|Business|

What does data mean to you? Data means something different when you run a business. You’re probably familiar with the terms implementation, latency, permissioning, reports, server up-time, spreadsheets, and system maintenance. But what are you going to do with them? You need better insights IT departments nationwide are working hard to [...]

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