Are Your Employees Afraid of Call Recording?

By | 2018-02-18T03:23:38+00:00 February 18th, 2018|Call Tracking|

Although nearly every company could benefit from call recording, most never follow through with setting it up. It’s not that they don’t see the value in it or don’t want to take the time to install, monitor, and tweak the program. It’s actually much simpler than that. The real reason is that many employees [...]

Using Website Forms to Drive Phone Calls

By | 2018-02-12T11:34:18+00:00 February 12th, 2018|Marketing|

Did you know that they way your company designs contact forms on its website influences whether a prospective customer will follow up with a phone call? The only problem is figuring out which type of form prompts them to take action and which type of form they’re more likely to ignore. It’s the standard [...]

Business Intelligence Explained

By | 2018-02-03T08:20:20+00:00 February 3rd, 2018|Business Intelligence, Marketing|

You have likely heard the term business intelligence many times but may still struggle to understand it. The best way that we can describe business intelligence is an umbrella term that includes the infrastructure, processes, and tools that a company uses to access, analyze, and identify the most important information. Business intelligence software helps [...]

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Influencing Brand Experience Through Call Intelligence

By | 2018-01-30T09:37:20+00:00 January 30th, 2018|Business Intelligence, Call Tracking, Marketing, User Experience|

As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because many companies use call tracking to determine the effectiveness of a marketing campaign. The idea is to dedicate a specific phone number to each campaign to make it easier to [...]

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Personalizing It with Phone Conversations

By | 2018-01-25T09:33:25+00:00 January 25th, 2018|Call Tracking, Marketing, User Experience|

The Internet provides several convenient ways to communicate, but the most personal and meaningful conversations still take place offline. While you can learn a lot about your customers by tracking their online habits, the only way to truly get to know their interests, opinions, and challenges is to talk to them. Speaking to a customer [...]

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Better Marketing with Call Intelligence

By | 2018-01-24T08:53:06+00:00 January 22nd, 2018|Artificial Intelligence, Business Intelligence, Call Tracking, Marketing|

No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It’s complex and getting more so all the time. Consumers are in a hurry just like everyone else. They’re also technologically savvy and like to keep [...]

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How to Make Your Boss See the Value of Call Intelligence

By | 2018-01-12T09:31:43+00:00 January 12th, 2018|Artificial Intelligence, Business Intelligence, Call Tracking|

As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despite you showing him or her how much having call intelligence could increase your return on investment (ROI). Before you approach your boss only to get shut down [...]

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Phone Call Facts You Might Have Not Known

By | 2018-01-09T09:02:11+00:00 January 9th, 2018|Call Tracking|

It's the rare American over the age of 12 who goes anywhere without his or her smartphone. Businesses often overlook this fact in the age of Analytics and AdWords by Google. That means they’re not paying as much attention as they should to inbound calls. Marketing is far too competitive of a business to [...]

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AI and Marketing: Robot-proofing Your Job

By | 2017-12-21T23:04:26+00:00 December 21st, 2017|Artificial Intelligence, Marketing|

New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-known voice-recognition programs, are just one example of this. Another is the image recognition employed by both Google and Facebook. Most people in developed nations use one of these applications [...]

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AI Terminologies for Marketers

By | 2018-01-16T12:04:42+00:00 December 7th, 2017|Artificial Intelligence, Marketing|

Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples includes chatbots that acts as customer service representatives, personalized recommendations for customers based on past buying history, and automated driving machines. To say that AI is impacting the world at large [...]

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