How Call Intelligence Enhances the Value of the Phone

By | July 16th, 2017|Business Intelligence, Call Tracking|

Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these statistics to evaluate sales performance. Tuning into phone call conversion rates is a much better idea. That is because customers initiating a call to a company buy a product [...]

5 Ways Call Tracking Improves Your Business

By | July 13th, 2017|Business, Call Tracking, Marketing|

Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand awareness and customer engagement without realizing that studying call data can help them achieve these lofty goals. Call tracking software from Call Sumo offers important benefits that can help your [...]

What Is Call Intelligence and Why Digital Marketers Should Care

By | July 8th, 2017|Artificial Intelligence, Business Intelligence, Call Tracking|

If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, call intelligence allows you to personalize the caller’s experience and enhance his or her journey on the way to a purchasing decision. For your company, call intelligence enables you [...]

Common Call Tracking Mistakes to Avoid

By | July 3rd, 2017|Analytics, Call Tracking|

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing [...]

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How Call Tracking Can Increase the Revenue of Healthcare Providers

By | June 29th, 2017|Business, Call Tracking|

Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Administrators who want to control costs must do so within the confines of HIPAA, the healthcare privacy law passed in 1996. Call tracking is an efficient way to identify which marketing efforts work [...]

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Important Call Tracking Metrics

By | June 24th, 2017|Analytics, Call Tracking, PPC|

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Call Sumo Call Tracking enables you to track [...]

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Phone Experience IS User Experience

By | June 20th, 2017|Call Tracking|

As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t receive it every time, you might not hear from them again. That’s where phone call conversion optimization comes into play. Even when people make a purchase online, they like having [...]

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Understanding Call Tracking and Call Recording Laws

By | June 16th, 2017|Call Tracking|

Call tracking is both popular and essential for today’s business owner. However, many feel concerned about whether it is legal to record client phone calls. Under federal law, only one party in a telephone conversation needs to be aware that it’s being recorded. However, states are free to set their own interpretation. While many [...]

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Why Call Tracking is Essential for Small Businesses

By | June 13th, 2017|Business, Call Tracking|

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is [...]

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Enhancing Your Adwords with Call Sumo

By | June 5th, 2017|PPC|

Most online advertisers have heard of or used Google Adwords to attract the attention of their target demographic. While powerful in its own right, combining it with a call tracking software like Call Sumo gives you highly focused insight into the performance of your paid advertising campaigns. Understanding Google AdWords When you sign [...]

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