Call Tracking

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Not Your Ordinary Call Transcription

By | 2018-04-02T07:31:48+00:00 April 2nd, 2018|Artificial Intelligence, Call Tracking, Call Transcription, Marketing|

As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than others. Words and phrases all have a different value, at least when your company is attempting to sell products or service by phone. Research has proven many [...]

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Optimizing Your Site for Phone Calls

By | 2018-03-21T10:10:09+00:00 March 21st, 2018|Call Tracking, Marketing|

Computers are useful tools, but they will never possess the human touch. It turns out this is what people truly want and the one element that can close a deal most effectively. What that means for your business is that phone call quality and optimization matter. They have a direct impact on your revenue. [...]

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Why Smartphone Click-to-Call is Valuable

By | 2018-03-18T08:18:34+00:00 March 18th, 2018|Call Tracking, Dental Marketing, Marketing|

You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally can’t leave home without them. To say that smartphones have transformed life as we know it is an understatement. Americans interact with their devices from the time they get [...]

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Simple, Easy, and Effective Conversion Boosting Tips

By | 2018-03-13T10:58:16+00:00 March 13th, 2018|Call Tracking, Marketing|

Although it might seem like some secrets that you use to boost conversions are unfair, it’s important to use them to your advantage. While every marketer desires a greater percentage of converting leads, many fail to see the obvious right in front of them. It can be easy so easy to use PPC to [...]

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Make Potential Customers Remember With A Vanity Phone Number

By | 2018-03-09T11:28:23+00:00 March 9th, 2018|Call Tracking, Marketing, User Experience|

Your mother always told you to be humble and not vain. However, we give you permission to break this rule when it comes to vanity phone numbers. Understanding a Custom Phone Number It you have ever wanted a marketing strategy that’s truly unbeatable, you can’t go wrong with vanity phone numbers. Also called custom [...]

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Are Your Employees Afraid of Call Recording?

By | 2018-02-18T03:23:38+00:00 February 18th, 2018|Call Tracking|

Although nearly every company could benefit from call recording, most never follow through with setting it up. It’s not that they don’t see the value in it or don’t want to take the time to install, monitor, and tweak the program. It’s actually much simpler than that. The real reason is that many employees [...]

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Influencing Brand Experience Through Call Intelligence

By | 2018-01-30T09:37:20+00:00 January 30th, 2018|Business Intelligence, Call Tracking, Marketing, User Experience|

As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because many companies use call tracking to determine the effectiveness of a marketing campaign. The idea is to dedicate a specific phone number to each campaign to make it easier to [...]

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Personalizing It with Phone Conversations

By | 2018-01-25T09:33:25+00:00 January 25th, 2018|Call Tracking, Marketing, User Experience|

The Internet provides several convenient ways to communicate, but the most personal and meaningful conversations still take place offline. While you can learn a lot about your customers by tracking their online habits, the only way to truly get to know their interests, opinions, and challenges is to talk to them. Speaking to a customer [...]

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Better Marketing with Call Intelligence

By | 2018-01-24T08:53:06+00:00 January 22nd, 2018|Artificial Intelligence, Business Intelligence, Call Tracking, Marketing|

No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It’s complex and getting more so all the time. Consumers are in a hurry just like everyone else. They’re also technologically savvy and like to keep [...]

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How to Make Your Boss See the Value of Call Intelligence

By | 2018-01-12T09:31:43+00:00 January 12th, 2018|Artificial Intelligence, Business Intelligence, Call Tracking|

As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despite you showing him or her how much having call intelligence could increase your return on investment (ROI). Before you approach your boss only to get shut down [...]

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