The Phone's Importance and Analyzing Your Calls
It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continu
Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Caller ID: Beyond Call Tracking
The Caller ID Tracker available from CallSumo acts as a call monitoring system on a dedicated network. This device displays information about the call
Call Volume Will Continue To Climb
The Internet has been around for almost 25 years, and the phone call and other traditional communication methods haven’t died as some people predicted
Not Your Ordinary Call Transcription
As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than other
Optimizing Your Site for Phone Calls
Computers are useful tools, but they will never possess the human touch. It turns out this is what people truly want and the one element that can clos
Why Smartphone Click-to-Call is Valuable
You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally c
Simple, Easy, and Effective Conversion Boosting Tips
Although it might seem like some secrets that you use to boost conversions are unfair, it’s important to use them to your advantage. While every marke
Make Potential Customers Remember With A Vanity Phone Number
Your mother always told you to be humble and not vain. However, we give you permission to break this rule when it comes to vanity phone numbers.
Improving Mobile Conversions Through Call Tracking
As the number of smartphone users continues to grow, so does the collective time spent on these portable devices. It makes sense then that mobile conv
Are Your Employees Afraid of Call Recording?
Although nearly every company could benefit from call recording, most never follow through with setting it up. It’s not that they don’t see the value
Using Website Forms to Drive Phone Calls
Did you know that they way your company designs contact forms on its website influences whether a prospective customer will follow up with a phone cal
Influencing Brand Experience Through Call Intelligence
As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because ma
Personalizing It with Phone Conversations
The Internet provides several convenient ways to communicate, but the most personal and meaningful conversations still take place offline. While you c
Better Marketing with Call Intelligence
No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It
How to Make Your Boss See the Value of Call Intelligence
As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despi
Phone Call Facts You Might Have Not Known
It’s the rare American over the age of 12 who goes anywhere without his or her smartphone. Businesses often overlook this fact in the age of Analytics
Get More Customers with Call Intelligence
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls
Tips on How to Use Call Tracking and Get the Most Out of It
Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’
Healthcare Marketers: Are Your Mobile Calls Converting?
Did you know that more than 40 percent of patients who used their smartphone to research hospitals followed through with scheduling an appointment? Wh
Enhance Your Social Media Marketing with Call Tracking
Call tracking is a simple concept that your company can use in a variety of advertising campaigns. It allows you to compare clicks and calls as well a
Improving Website Performance with Call Tracking
It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks.
What is Call Tracking Analytics?
Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls.
How Small Businesses Can Benefit from Call Tracking
As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to w
Why Every Dentist Should Use Call Tracking
Nearly any industry can benefit from the data provided by call tracking, including dentistry. By knowing which marketing efforts bring in the most new
Optimizing Your Dental Practice's Marketing with Call Tracking
It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enabl
What Call Tracking and B.I. Do For Your Business
Business intelligence is the process of bringing available data together to learn more about a business and the customers it serves. It’s an essential
Identifying Call Tracking and Which Type Works Best For You
Some business owners assume they have call tracking when they really don’t. The confusion arises due to the different types of call tracking, which in
Why Businesses Should Start Tracking Phone Calls
Despite dire predictions that the phone would go the way of the dinosaur, people make more phone calls today than any other time in history. Even thou
Understanding Call Intelligence | What is Call Tracking?
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how cu
Now You'll Know What Makes Customers Call Your Business
Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this tech
Enhancing User Experience with Call Tracking
The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and
How Call Intelligence Enhances the Value of the Phone
Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these
5 Ways Call Tracking Improves Your Business
Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand
What Is Call Intelligence and Why Digital Marketers Should Care
If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, c
Common Call Tracking Mistakes to Avoid
Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are cre
How Call Tracking Can Improve the Revenue of Healthcare Providers
Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Admini
Important Call Tracking Metrics
You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Cal
Phone Experience IS User Experience
As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t r
Why Call Tracking is Essential for Small Businesses
Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to
How Call Tracking Contributes to Your Marketing Success
Having a call tracking system is an important way to increase ROI, customer engagement, and improve measurements. However, some companies remain unawa
The Perfect Blend of Business Intelligence and Advanced Call Tracking
Without automation, marketing professionals spend their days measuring and delivering KPIs, going to meetings, and managing a wide variety of marketin
What is The Call Sumo Call Tracking Advantage?
I recently realized that when I sayCall Tracking and when others in the Dental Industry say Call Tracking, we’re talking about different things! It ma
See which calls your marketing brings in
Book a demo and we will walk you through Call Sumo on campaigns like yours.