Dynamic Number Insertion
Get more calls with your click-to-call and call-only ads.
Dynamic Number Insertion means that your website’s tracking numbers automatically change or swap to the call tracking number assigned to a marketing channel. For example, if someone clicks on your online and gets redirected to your website, the phone number that visitor sees on your website will be your online ad call tracking number. When that person converts and decides to make a call, you will see this call in your Call Sumo interface marked as coming from that particular online ad. This way you’ll know which ads or marketing channels are giving you the best leads and which you should give more of your advertising budget.
Call Sumo lets you know which call tracking number a customer called even before your phone rings. Call Sumo also shows you search terms used to find your website and the marketing channel that gave your website traffic. The Call Sumo interface shows you which landing page and ad they clicked. Valuable data such as these enables anyone to recognize what marketing strategies work for their business, making them smarter business owners.
Even in a few weeks time, Call Sumo’s Dynamic Number Insertion remembers how a visitor found your site the first time. This means a previous website visitor will see the same tracking number every time they call. Their phone number will be permanently tied to the marketing channel they first found your website with.
Businesses all over the country use Call Sumo’s call tracking software to display the right tracking telephone numbers on their websites and know which marketing channels gave them customers. Even vanity numbers are recognized by Call Sumo’s Dynamic Number Insertion.
Ready to become smarter business owners? Then contact us today and let’s discuss your goals and options.
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What Our Clients Have To Say
“I love their analytical approach to call tracking. It really helps me keep an eye on my marketing dollars while running a busy practice. Call Sumo gets the job done!”
“They deliver on their promises. Call Sumo helps us manage our Dental Marketing Channels which results in more new patients for our practice.”
“I’ve been very happy with Call Sumo over the past years. They provide me with a detailed breakdown of how many new patients, unique leads, and existing patients our marketing has brought in.”
“We’ve been happy with Call Sumo. We can rely on them to continuously help us see new patient flow and help improve our staff at our practice.”