Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is the ideal solution to this dilemma. It allows you to track the success of your advertising campaigns and to re-direct funds in response.

Measuring the Impact of Your Marketing Campaigns

why call trackingCall Sumo provides you with real-time call analytics that enable you to see which marketing strategies are most effective in bringing you new business and which are not. For example, imagine that your company invests in a billboard close to its location. Including a phone number specific to the billboard lets you see if it’s making the impression that you had hoped. If so, you can invest in more billboards. If not, it’s time to try a different advertising technique. However, keep in mind that you can use call tracking with any type of advertising.

Understanding the Benefits of Small Business Call Tracking

Our program offers you several benefits you might not have considered. These include:

  • Determining the effectiveness of every lead source

  • Call Sumo’s recording feature allows you to listen to calls so you can uncover any issues with your customer service staff

  • Allows you to plan future sales training, such as a proper greeting and call closing

  • Helps you identify trends, product demand, product issues, and common feedback from customers

Make Quick Decisions for Your Small Business with Help of Our Customized Reports

As a Call Sumo customer, you receive immediate access to customized reports that provide you with call data most relevant to your business. You can even download your company reports to access in one-on-one sessions with sales representatives, in business meetings, or any other purpose. We encourage you to contact Call Sumo today to request a demo. It won’t take long for you to see the missing piece of your marketing puzzle.