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How Call Tracking Works For Small Businesses

By | 2017-09-08T05:56:52+00:00 September 4th, 2017|Business, Call Tracking|

Call tracking for small business can have a major impact on the future success or failure of your company. With advancing technology, it might not seem so important to gather offline analytics. However, any business that answers customer phone calls should analyze and tracks those calls so they understand the effectiveness of their marketing [...]

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How Small Businesses Can Benefit from Call Tracking

By | 2017-08-29T14:06:21+00:00 August 25th, 2017|Business, Call Tracking|

As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to waste on campaigns that produce disappointing results. You need reliable tools and campaigns to show what’s working and what you need to scrap. Call tracking [...]

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Optimizing Your Dental Practice’s Marketing with Call Tracking

By | 2017-08-17T07:33:59+00:00 August 16th, 2017|Business, Call Tracking, Dental Marketing|

It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enables you to see where leads come from so you can know which campaigns are performing well and which ones to tweak or discontinue. How Do Patients Find Your Practice? It's [...]

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What Call Tracking and B.I. Do For Your Business

By | 2017-08-10T14:30:35+00:00 August 9th, 2017|Business, Business Intelligence, Call Tracking|

Business intelligence is the process of bringing available data together to learn more about a business and the customers it serves. It’s an essential tool in the 21st century. What You Can Learn from a Call Phone calls from customers provide essential information, but many businesses fail to realize this. Call tracking software [...]

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5 Ways Call Tracking Improves Your Business

By | 2017-07-21T10:35:37+00:00 July 13th, 2017|Business, Call Tracking, Marketing|

Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand awareness and customer engagement without realizing that studying call data can help them achieve these lofty goals. Call tracking software from Call Sumo offers important benefits that can help your [...]

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How Call Tracking Can Increase the Revenue of Healthcare Providers

By | 2017-07-21T12:41:00+00:00 June 29th, 2017|Business, Call Tracking|

Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Administrators who want to control costs must do so within the confines of HIPAA, the healthcare privacy law passed in 1996. Call tracking is an efficient way to identify which marketing efforts work [...]

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Why Call Tracking is Essential for Small Businesses

By | 2017-06-13T13:23:16+00:00 June 13th, 2017|Business, Call Tracking|

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is [...]

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The Evolution of Business Intelligence

By | 2017-07-30T23:19:50+00:00 May 14th, 2017|Business, Business Intelligence|

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved into applications that stood on their own and provided analytics on an ad hoc basis. While more sophisticated, the apps were also more static. They [...]

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Connecting IT and Business

By | 2017-05-23T11:33:14+00:00 April 26th, 2017|Business|

What does data mean to you? Data means something different when you run a business. You’re probably familiar with the terms implementation, latency, permissioning, reports, server up-time, spreadsheets, and system maintenance. But what are you going to do with them? You need better insights IT departments nationwide are working hard to [...]

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