Nearly any industry can benefit from the data provided by call tracking, including dentistry. By knowing which marketing efforts bring in the most new patients, you can focus on improving those campaigns to attract even more people to your practice.
The Lifetime Value of a New Dental Patient
New patients are extremely valuable to dentists, just as they are to any healthcare professional. According to recent industry survey, each new patient provides a dentist with annual income between $900 and $1,200. That means you could easily earn more than $10,000 from a single patient over the course of a decade.
While every dentist wants these results, few understand how to make them happen. Most dentists invest in online advertising, billboards, social media sites, and an SEO optimized website at a minimum. However, it’s important to get the most from a limited marketing budget and that’s where Call Sumo’s call tracking software enters the picture.
Call Tracking and Dental Practices
The best way to analyze marketing efforts is to understand the exact reasons a patient decided to pick up the phone and call your practice. Most people still schedule their dental appointments by phone. By assigning a unique tracking number to each form of advertising, you can know which ones bring you the greatest return on investment.
Tailoring Your Message to the Caller
When you know which keywords people used before placing a call to your office, it allows you to optimize your website with terms you know turn into conversions. The data you receive from our software program also enables you to run comparison campaigns to test one ad against another. It’s an invaluable resource when you need to make every advertising dollar count.
Integration with Salesforce
Salesforce and Call Sumo can make a powerful combination. We offer seamless integration that enables you to assign a specific telephone number or even ringtone to your Salesforce campaigns. Like your other campaigns, the data you glean from our software program shows you in real-time which ads deliver results and deserve a greater future investment.
Dental Specialists May Benefit the Most
While family dentists see the same people for years or even decades, specialists such as cosmetic dentists rely on high patient volume to meet their income goals. These patients pay for high-end, one-time procedures. Because they depend so highly on patient quantity, dental specialists can benefit from call tracking data even more than general dentists. This makes it especially important to create targeted marketing campaigns.
We would love to help you grow your dental practice. Please contact Call Sumo today to request more information and a software demonstration.