Dental Marketing

/Dental Marketing

Why Smartphone Click-to-Call is Valuable

By | 2018-03-18T08:18:34+00:00 March 18th, 2018|Call Tracking, Dental Marketing, Marketing|

You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally can’t leave home without them. To say that smartphones have transformed life as we know it is an understatement. Americans interact with their devices from the time they get [...]

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Making AI Work to the Advantage of Small Businesses

By | 2017-11-10T06:10:32+00:00 November 2nd, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing|

Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s. The computer giant of the time, International Business Machines (IBM), used AI to translate Russian language into English. Advances in AI have continued since this early time, [...]

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AI and Healthcare Marketing by 2020

By | 2017-11-10T05:55:59+00:00 October 27th, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing, Marketing|

Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI creates a unique, tailored experience for each user. Today’s gadgets behave much more like personal assistants than simply another form of tech. Modern devices can watch a user’s personal calendar, send [...]

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Healthcare Marketers: Are Your Mobile Calls Converting?

By | 2017-09-14T12:52:01+00:00 September 14th, 2017|Call Tracking, Dental Marketing, Marketing|

Did you know that more than 40 percent of patients who used their smartphone to research hospitals followed through with scheduling an appointment? When it comes to mobile optimization, some healthcare providers remain behind the times. According to Google, no business can afford to stay that way. In a recent report, it stated that [...]

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Why Every Dentist Should Use Call Tracking

By | 2017-08-24T07:58:40+00:00 August 20th, 2017|Call Tracking, Dental Marketing|

Nearly any industry can benefit from the data provided by call tracking, including dentistry. By knowing which marketing efforts bring in the most new patients, you can focus on improving those campaigns to attract even more people to your practice. The Lifetime Value of a New Dental Patient New patients are extremely valuable [...]

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Optimizing Your Dental Practice’s Marketing with Call Tracking

By | 2017-08-17T07:33:59+00:00 August 16th, 2017|Business, Call Tracking, Dental Marketing|

It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enables you to see where leads come from so you can know which campaigns are performing well and which ones to tweak or discontinue. How Do Patients Find Your Practice? It's [...]

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