Business Intelligence

/Business Intelligence

Improved Precision in Call Transcriptions

By | 2018-04-11T11:37:14+00:00 April 11th, 2018|Artificial Intelligence, Business Intelligence, Call Transcription|

Phone calls to your company provide valuable information when you know how to extract insights that let you know the thought process of your customers. CallSumo offers software with an automated speech-to-text feature that allows you to do just that. By reviewing these transcripts, you save hours because you no longer need to listen [...]

Business Intelligence Explained

By | 2018-02-03T08:20:20+00:00 February 3rd, 2018|Business Intelligence, Marketing|

You have likely heard the term business intelligence many times but may still struggle to understand it. The best way that we can describe business intelligence is an umbrella term that includes the infrastructure, processes, and tools that a company uses to access, analyze, and identify the most important information. Business intelligence software helps [...]

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Influencing Brand Experience Through Call Intelligence

By | 2018-01-30T09:37:20+00:00 January 30th, 2018|Business Intelligence, Call Tracking, Marketing, User Experience|

As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because many companies use call tracking to determine the effectiveness of a marketing campaign. The idea is to dedicate a specific phone number to each campaign to make it easier to [...]

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Better Marketing with Call Intelligence

By | 2018-01-24T08:53:06+00:00 January 22nd, 2018|Artificial Intelligence, Business Intelligence, Call Tracking, Marketing|

No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It’s complex and getting more so all the time. Consumers are in a hurry just like everyone else. They’re also technologically savvy and like to keep [...]

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How to Make Your Boss See the Value of Call Intelligence

By | 2018-01-12T09:31:43+00:00 January 12th, 2018|Artificial Intelligence, Business Intelligence, Call Tracking|

As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despite you showing him or her how much having call intelligence could increase your return on investment (ROI). Before you approach your boss only to get shut down [...]

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AI Application at Every Stage of Marketing

By | 2018-01-16T11:21:23+00:00 December 5th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explosive technology in terms of growth. The organization Accenture echoed that sentiment around the same time when it predicted that AI will generate 14 trillion dollars of economic value between [...]

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Using AI to Analyze Marketing Data

By | 2018-01-16T11:03:21+00:00 November 20th, 2017|Analytics, Artificial Intelligence, Business Intelligence, Marketing|

While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become both measurable and trackable. People leave a digital footprint when they shop online and even [...]

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How AI Gathers Valuable Consumer Insights

By | 2017-11-17T08:51:23+00:00 November 15th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to gather consumer insights and then predict the consumer's next action based on previous actions. AI makes predictive [...]

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The Important Role AI Plays in Marketing

By | 2017-11-10T06:22:37+00:00 November 8th, 2017|Artificial Intelligence, Business Intelligence, Marketing|

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology. Artificial intelligence (AI) allows marketers to analyze a consumer’s behavior in-depth and then predict his or her next action based on [...]

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Making AI Work to the Advantage of Small Businesses

By | 2017-11-10T06:10:32+00:00 November 2nd, 2017|Artificial Intelligence, Business Intelligence, Dental Marketing|

Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s. The computer giant of the time, International Business Machines (IBM), used AI to translate Russian language into English. Advances in AI have continued since this early time, [...]

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