Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Improved Precision in Call Transcriptions
Phone calls to your company provide valuable information when you know how to extract insights that let you know the thought process of your customers
Business Intelligence Explained
You have likely heard the term business intelligence many times but may still struggle to understand it. The best way that we can describe business in
Influencing Brand Experience Through Call Intelligence
As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because ma
Better Marketing with Call Intelligence
No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It
How to Make Your Boss See the Value of Call Intelligence
As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despi
Using AI Applications at Every Stage of Marketing
In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explos
Using AI to Analyze Marketing Data
While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easie
How AI Gather Consumer Insights
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
The Important Role AI Plays in Marketing
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Making AI Work to the Advantage of Small Businesses
Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s.
AI and Healthcare Marketing by 2020
Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI
What's What on AI in Marketing
If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its
How AI is Shaping the Future of Marketing
Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies
How Business Intelligence Can Boost Your Digital Marketing
The continued influence of social media channels such as Facebook, Twitter, Instagram, and YouTube has forced companies to tailor marketing strategies
Get More Customers with Call Intelligence
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls
How AI Benefits Sales and Marketing
Terms like machine learning, artificial intelligence, and algorithms can seem intimidating to people who work in sales and marketing. However, it’s im
What Call Tracking and B.I. Do For Your Business
Business intelligence is the process of bringing available data together to learn more about a business and the customers it serves. It’s an essential
Understanding Call Intelligence | What is Call Tracking?
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how cu
Now You'll Know What Makes Customers Call Your Business
Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this tech
How Call Intelligence Enhances the Value of the Phone
Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these
What Is Call Intelligence and Why Digital Marketers Should Care
If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, c
The Evolution of Business Intelligence
Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between
Artificial Intelligence: Next Level Business Intelligence
Self-service is the newest trend among software vendors that provide analytics, business intelligence, and data. The idea behind these programs is tha
See which calls your marketing brings in
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