The Phone's Importance and Analyzing Your Calls
It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continu
Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Caller ID: Beyond Call Tracking
The Caller ID Tracker available from CallSumo acts as a call monitoring system on a dedicated network. This device displays information about the call
Artificial Intelligence in Communications
It wasn’t that long ago that people took it for grated they would speak to another live person when they called the customer service department or the
How AI Promotes Personalized Communication
When people first heard the term artificial intelligence (AI), they couldn’t really grasp what it meant. The Internet was still growing slowly, and pe
Enhanced Business Communications with Artificial Intelligence
Today’s consumers inhabit an omnichannel world. Unfortunately, many companies fail to realize this and force people who consider themselves evolved on
Better Online Communication with Artificial Intelligence
Many people have false assumptions about artificial intelligence (AI) due to the hype they heard about it when it started to become more widely accept
Improve Your Customers' Experience & Boost ROI with AI
In the modern age of commerce, many customers expect perfect and personalized experiences from the brands they choose to interact with consistently. T
How Artificial Intelligence Can Enhance Customer Experience
In recent years, technologies such as algorithms and cloud-based data have made it possible for brands to explore using artificial intelligence (AI) t
Artificial Intelligence with Heart: Improving Customer Experience through Sentiment Analysis
You might not think that emotion and artificial intelligence (AI) belong in the same sentence. However, a research field has emerged that uses AI to h
How AI Revolutionizes Marketing
Marketers currently use artificial intelligence, commonly known as AI, in a wide range of applications. Search engines like Bing and Google use it to
How Artificial Intelligence Redefines "Search"
Not making a decision might be the path of least resistance, but it’s making a decision all the same. When you do nothing, things will still eventuall
The Marketer of the Future and Conversational Marketing
The Internet changed the world for marketers 20 years ago and smartphone applications changed it again 10 years ago. Now that conversational marketing
Is AI in Marketing Merely Over-promoted?
Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popul
Call Volume Will Continue To Climb
The Internet has been around for almost 25 years, and the phone call and other traditional communication methods haven’t died as some people predicted
Not Your Ordinary Call Transcription
As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than other
Optimizing Your Site for Phone Calls
Computers are useful tools, but they will never possess the human touch. It turns out this is what people truly want and the one element that can clos
Why Smartphone Click-to-Call is Valuable
You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally c
Simple, Easy, and Effective Conversion Boosting Tips
Although it might seem like some secrets that you use to boost conversions are unfair, it’s important to use them to your advantage. While every marke
Make Potential Customers Remember With A Vanity Phone Number
Your mother always told you to be humble and not vain. However, we give you permission to break this rule when it comes to vanity phone numbers.
Improving Mobile Conversions Through Call Tracking
As the number of smartphone users continues to grow, so does the collective time spent on these portable devices. It makes sense then that mobile conv
Business Intelligence Explained
You have likely heard the term business intelligence many times but may still struggle to understand it. The best way that we can describe business in
Influencing Brand Experience Through Call Intelligence
As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because ma
Personalizing It with Phone Conversations
The Internet provides several convenient ways to communicate, but the most personal and meaningful conversations still take place offline. While you c
Better Marketing with Call Intelligence
No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It
AI and Marketing: Robot-proofing Your Job
New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-know
Essential AI Terminologies for Marketers
Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples inc
Using AI Applications at Every Stage of Marketing
In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explos
How AI Promotes Effective Content Marketing
Smart marketers understand that artificial intelligence (AI) is here to stay. They know that embracing it means they have a major edge over the compet
Using AI to Analyze Marketing Data
While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easie
How AI Gather Consumer Insights
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Debunking Myths About Artificial Intelligence
Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, m
The Important Role AI Plays in Marketing
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
AI and Healthcare Marketing by 2020
Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI
What's What on AI in Marketing
If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its
How AI is Shaping the Future of Marketing
Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies
How Business Intelligence Can Boost Your Digital Marketing
The continued influence of social media channels such as Facebook, Twitter, Instagram, and YouTube has forced companies to tailor marketing strategies
How AI Benefits Sales and Marketing
Terms like machine learning, artificial intelligence, and algorithms can seem intimidating to people who work in sales and marketing. However, it’s im
Tips on How to Use Call Tracking and Get the Most Out of It
Many small business owners feel confused about how to start with call tracking. They also don’t fully grasp the benefits to expect from it. Call Sumo’
Healthcare Marketers: Are Your Mobile Calls Converting?
Did you know that more than 40 percent of patients who used their smartphone to research hospitals followed through with scheduling an appointment? Wh
Enhance Your Social Media Marketing with Call Tracking
Call tracking is a simple concept that your company can use in a variety of advertising campaigns. It allows you to compare clicks and calls as well a
Improving Website Performance with Call Tracking
It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks.
5 Ways Call Tracking Improves Your Business
Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand
See which calls your marketing brings in
Book a demo and we will walk you through Call Sumo on campaigns like yours.