Understanding Communications Intelligence and Analytics
Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, wh
Artificial Intelligence in Communications
It wasn’t that long ago that people took it for grated they would speak to another live person when they called the customer service department or the
How AI Promotes Personalized Communication
When people first heard the term artificial intelligence (AI), they couldn’t really grasp what it meant. The Internet was still growing slowly, and pe
Enhanced Business Communications with Artificial Intelligence
Today’s consumers inhabit an omnichannel world. Unfortunately, many companies fail to realize this and force people who consider themselves evolved on
Better Online Communication with Artificial Intelligence
Many people have false assumptions about artificial intelligence (AI) due to the hype they heard about it when it started to become more widely accept
Improve Your Customers' Experience & Boost ROI with AI
In the modern age of commerce, many customers expect perfect and personalized experiences from the brands they choose to interact with consistently. T
How Artificial Intelligence Can Enhance Customer Experience
In recent years, technologies such as algorithms and cloud-based data have made it possible for brands to explore using artificial intelligence (AI) t
Artificial Intelligence with Heart: Improving Customer Experience through Sentiment Analysis
You might not think that emotion and artificial intelligence (AI) belong in the same sentence. However, a research field has emerged that uses AI to h
How AI Revolutionizes Marketing
Marketers currently use artificial intelligence, commonly known as AI, in a wide range of applications. Search engines like Bing and Google use it to
How Artificial Intelligence Redefines "Search"
Not making a decision might be the path of least resistance, but it’s making a decision all the same. When you do nothing, things will still eventuall
The Marketer of the Future and Conversational Marketing
The Internet changed the world for marketers 20 years ago and smartphone applications changed it again 10 years ago. Now that conversational marketing
Is AI in Marketing Merely Over-promoted?
Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popul
Improved Precision in Call Transcriptions
Phone calls to your company provide valuable information when you know how to extract insights that let you know the thought process of your customers
Neural Machine Translation
Neural Machine Translation has moved into a primary spot in the world of language translation services. The software promises to produce more accurate
Not Your Ordinary Call Transcription
As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than other
Better Marketing with Call Intelligence
No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It
How to Make Your Boss See the Value of Call Intelligence
As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despi
AI and Marketing: Robot-proofing Your Job
New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-know
Essential AI Terminologies for Marketers
Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples inc
Using AI Applications at Every Stage of Marketing
In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explos
How AI Promotes Effective Content Marketing
Smart marketers understand that artificial intelligence (AI) is here to stay. They know that embracing it means they have a major edge over the compet
Using AI to Analyze Marketing Data
While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easie
How AI Gather Consumer Insights
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Debunking Myths About Artificial Intelligence
Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, m
The Important Role AI Plays in Marketing
Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires follow
Making AI Work to the Advantage of Small Businesses
Although it might seem like artificial intelligence (AI) is a hot new trend, this technology has existed since at least the Cold War era of the 1950s.
AI and Healthcare Marketing by 2020
Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI
What's What on AI in Marketing
If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its
How AI is Shaping the Future of Marketing
Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies
How Business Intelligence Can Boost Your Digital Marketing
The continued influence of social media channels such as Facebook, Twitter, Instagram, and YouTube has forced companies to tailor marketing strategies
Get More Customers with Call Intelligence
Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls
How AI Benefits Sales and Marketing
Terms like machine learning, artificial intelligence, and algorithms can seem intimidating to people who work in sales and marketing. However, it’s im
What Is Call Intelligence and Why Digital Marketers Should Care
If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, c
See which calls your marketing brings in
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