You don’t absolutely have to listen to each call your business received, but we highly recommend you listen to some of them so you can have a better idea of how your marketing is going. Because Call Sumo’s smart call tracking system automatically marks existing and new customers based on data from your customer management system, we recommend our clients listen to the calls which are simply marked as leads or inquiries. With this valuable insight, you will know why a potential new customer did not turn into a new customer. The reasons can be varied. For instance, you may not accept a certain type of insurance, or the call may not have been handled as well as it could have been by your front desk, or the call didn’t get answered at all.