Call tracking analytics, or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified leads to their business.
Implementing call tracking from Call Sumo helps small businesses better analyze, manage, and measure the performance of their marketing campaigns to increase return on investment (ROI). Analyzing calls provides essential performance indicators that come from identifying the source or the call and recording it for quality control.
Features of Call Analytics
Call analytics is a valuable tool for any company that utilizes unique telephone numbers as a main call to action. The tool enables small business owners to see which marketing channels drive the most phone calls to their business, whether online or offline. Call recording also gives them greater understanding on the dynamics of every call. Some of the specific features of call analytics include:
Advanced Reporting
Call analytics reporting shows you which channels bring the most qualified leads and which ones aren’t worth the marketing investment. It goes beyond call attribution to show you the quantity of calls, the time they came in, the location of the caller, and the length of each conversation.
Call Recording
This feature enables you to hear the context of conversations that occur for both inbound and outbound calls. Not only do you learn what takes place during the call, you can assess the quality of the lead as well. We know marketing budgets are never big enough and that you need to concentrate your efforts on what brings the biggest ROI. Call Sumo software makes it possible to do that.
Call Transcription
It isn’t always possible to listen to every call recording, especially when some calls stretch several minutes. Our automated call transcription feature provides you with a visual presentation of text organized by speaker that you can read at a convenient time.
Lead Scoring
Scoring quality leads is essential so you can focus on driving conversions. Call Sumo offers an automated lead scoring feature that uses machine learning technology to identify the most valuable leads to pursue.
Benefits of Call Analytics
By understanding your inbound call quality, you can adjust your campaigns to improve both sales performance and marketing efficiency. Call analytics also saves time because it eliminates the need for manual call management, scoring, and transcription.
In summary, call analytics helps you better understand the profile of your typical customer. Receiving insight regarding behavior and demographics helps you obtain more leads and convert more sales than the competition.
